Insights.
Writing on search demand, search visibility and AI answer coverage for Australian businesses.
Each post links to its sources, identifies examples as examples and dates its observations. New to this? Start with how to check whether Google and ChatGPT can find your business. New posts arrive in the RSS feed.
Writing
SEO services in Australia: what should you pay for now?
Choosing between an SEO agency, AI visibility service and ecommerce specialist? Start with the work your business needs and the evidence you should expect.
Choosing SEO services in Australia
6 minute read
Is social media enough? Where SEO and AI search fit in your marketing
A practical look at how customers notice, check and choose a business, with a visual guide to where each channel helps.
Social media and search for Australian small businesses
5 minute read
What does an SEO and AI visibility audit actually include?
The evidence, scope and next steps a useful report should contain. Open a sample finding from Foundlab’s own website.
SEO and AI visibility audit deliverables
5 minute read
How to check whether Google and ChatGPT can find your business
Six checks you can work through yourself, with an interactive checklist and a guide to interpreting the results.
Check business visibility in Google and ChatGPT
5 minute read
Your brand name might already belong to someone else
Four AI assistants described an Australian hydration brand as a film school. My own brand loses to a kit car. A four minute test, and the honest fix.
AI visibility and brand entity collision
4 minute read
Not sure where to start?
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