/ Findability Audit
Find out where customers can find you.
An SEO and AI visibility audit for Australian businesses. Findability brings together search demand, your website’s technical foundations and recorded AI answer checks, so you know what to improve first.
What we investigate
Find the gap before paying to fix it.
A page may be hard to discover, unclear about the service it offers, or missing the evidence a customer needs to make contact. Each calls for a different response.
We review the pages and the available data, identify the gaps and put the work in order. Confirmed issues and experiments are clearly distinguished.
Search and AI visibility, together.
Technical SEO helps search engines discover and understand your pages. AI answer checks show how the tested assistants describe your category and which sources they use. You receive the evidence and its limits.
See the report format
A finding you can act on.
Inspect an example from our own website before you book.
Priority: clarity and trust
Show who writes the advice.
The article page displayed a publication date and reading time, but no named author. Its article markup identified the business as the author.
View the evidence and recommended change
- Page checked
- /insights/your-brand-name-might-belong-to-someone-else
- Evidence
- Public HTML inspected on 9 September 2026, before this update. The visible byline was absent; the BlogPosting author referred to the organisation.
- Why it matters
- A reader should be able to see who is responsible for first-person advice and follow a link to their relevant experience. This finding does not establish a ranking penalty.
- Recommended action
- Add a named byline, an About page and consistent author information in the article markup. Owner: site editor/developer.
- Verification
- Read the updated article, follow its author link, and check that its visible author and structured data agree.
An excerpt illustrating the report format, using a real observation on our own website. It is not a complete audit or a claim of improved rankings.
The deliverables
Six deliverables. A clear order of work.
Demand map.
Anchored Google Trends analysis of your category: relative interest in the terms being compared, five-year growth per term, and the queries that are rising. Every term is scored against one shared anchor, so the numbers compare across terms and across time. The geography, period and limits of the comparison are included.
Technical and on-page findability check.
Crawl, indexation, Core Web Vitals, structured data coverage, internal linking, and every title tag and meta description rewritten with character counts shown. The standard work, done properly, in a form you can hand straight to a developer.
AI answer coverage check.
Your category's real buying questions, run through ChatGPT, Perplexity and Google AI Overviews. Whether you are named, who is named instead, and which sources those answers cite. That citation list is your outreach target list.
Prioritised action list.
Ranked by impact over effort. Each item written so your own developer, or you, can execute it without a follow-up meeting. Not a roadmap.
Five articles, ready to publish.
Written in your brand's voice, each with its target keyword, title tag, meta description and internal links. Chosen from the demand map, so they target queries people type rather than topics that sound good.
A 30-minute walkthrough call.
So you leave knowing what to do first and what can wait.
Scope
Five things, one document.
- Search demand.
- Where your category is growing, where it is flat, and which specific queries are rising. Relative interest is considered alongside available search and business data.
- Search visibility.
- Metadata, structured data, images, site structure, internal linking, page speed, and the setup basics most sites are missing.
- AI visibility.
- Whether assistants can find you, whether they describe you accurately, whether your brand name collides with something bigger, and whether you have accidentally blocked the crawlers that feed them.
- Conversion and offer.
- Pricing against your category, the trust signals you are missing, and whether the page a searcher lands on gives them a reason to act.
- Regulatory risk.
- For food, drink, supplement, skincare and health brands, the claims on your site that a TGA, FSANZ or ACCC problem tends to start with. Flagged for qualified review, never advised on.
The process
Four steps, from first call to action list.
Book the audit. Fifteen minutes on a call to confirm the site, the category and the price within the band. If the audit is not right for you, you hear that on the call.
The research runs. The demand pull, the crawl and the AI coverage panel. Your URL is all that is needed. Search Console access helps and is not required.
You get the report and the content pack within 7 business days of starting.
The walkthrough. Thirty minutes. You leave knowing what to do first, what can wait, and what to hand to a developer.
What it is not
Four things this is not.
- Not a retainer by stealth. If you want the list executed, that is a separate managed plan with its own published price. You choose it after the audit; it is never added automatically.
- Not guaranteed rankings. Nobody can promise a position. Managed plans have written targets and defined fee relief if the agreed target is missed. The pricing page explains the terms for each plan.
- Not a free audit generated by a tool. The crawler runs first, then a person reads your site, checks the demand data and runs the assistants by hand. The tool output is the starting point, not the finding.
- Not a strategy call that turns into a proposal. The price is on this page.
The price
$1,500to $2,500
The full audit, the demand map, the metadata rewrite, the AI coverage check, five publish-ready articles, and the walkthrough call.
The price within the band depends on site size and is confirmed on the booking call, before you commit. It does not move after that.
All prices are in AUD and include GST.
Credited in full. Start a plan or a build within 60 days of the walkthrough and the audit fee is credited in full against your invoices, starting with month one or the build invoice. Any unused credit carries forward until used.
Before you book
Work out what the leak is worth first.
Most businesses chasing rankings are already getting enough calls. The call loss calculator takes five sliders and shows what the enquiries you have now are worth unanswered and unfollowed. Free, no email, nothing stored.
FAQ
FAQ.
How is this different from an automated SEO report?
Automated checks are useful inputs. This audit adds a reviewed demand map, recorded AI answer checks, a prioritised action list, five finished articles and a walkthrough. Each recommendation keeps its evidence and limitations alongside it.
What does anchored mean?
Google Trends only gives relative numbers, and they change depending on which terms you compare. Scoring every term against one fixed anchor term makes the numbers comparable across terms and across time. Without that, two trend pulls cannot be compared to each other, which is why most people stop at guessing.
Why is the price a range?
Site size. A 15-page service business and a 300-page store are different amounts of work in the crawl, the metadata rewrite and the reading. The price is confirmed on the booking call, before you commit, and it does not move after that.
Do I need to be technical?
No. The action list separates what you can do yourself from what needs a developer, with an honest time estimate for each. Each developer item is written so it can be handed over as it is.
What if my site is fine?
If there is not enough to justify the fee, you hear that on the booking call, before you pay, not after.
Do you do the fixes as well?
Yes, through a separately scoped managed plan or build. Implementation is not included in the audit fee. The pricing page shows the options, and the audit fee is credited in full if you start within 60 days of the walkthrough. Unused credit carries forward until used.
Who is this for?
Australian businesses first. It works best for local service businesses, clinics and professional services, and for B2B and product brands with a defined category. If your customers search for what you do, there is a demand map to draw.
What if I'm not in Sydney?
Does not matter. The audit is remote. Australian businesses only for now, because the demand data, the regulatory context and the market are specific.