/ Findability Audit
Your site is invisible in two places at once.
Google does not know what you sell, ChatGPT has never heard of you, and nobody has checked where the demand in your category is actually moving. The Findability Audit answers all three, in the order worth fixing.
What's actually going wrong
Most of it is not a ranking problem. It's foundations nobody laid.
On a typical Australian business site the homepage title tag is the brand name and nothing else, half the images have no alt text, the pages target the terms the owner assumed people search for, and the brand name returns somebody else entirely when you search it.
None of that is exotic SEO work. It is a list of things that were never set up, most of them fixable in an afternoon, and it is costing real money every day it stays broken.
Then there is the newer problem. An increasing share of buying decisions now starts inside ChatGPT, Claude, Gemini or Google's AI Overviews. Being invisible there is a different problem with a different fix, and almost nobody is checking it.
The deliverables
A document you use, not a document you file.
Demand map.
Anchored Google Trends analysis of your category: which terms carry real volume relative to each other, five-year growth per term, and the queries that are rising. Every term is scored against one shared anchor, so the numbers compare across terms and across time. This is the part nobody else in the market hands you.
Technical and on-page findability check.
Crawl, indexation, Core Web Vitals, structured data coverage, internal linking, and every title tag and meta description rewritten with character counts shown. The standard work, done properly, in a form you can hand straight to a developer.
AI answer coverage check.
Your category's real buying questions, run through ChatGPT, Perplexity and Google AI Overviews. Whether you are named, who is named instead, and which sources those answers cite. That citation list is your outreach target list.
Prioritised action list.
Ranked by impact over effort. Each item written so your own developer, or you, can execute it without a follow-up meeting. Not a roadmap.
Five articles, ready to publish.
Written in your brand's voice, each with its target keyword, title tag, meta description and internal links. Chosen from the demand map, so they target queries people type rather than topics that sound good.
A 30-minute walkthrough call.
So you leave knowing what to do first and what can wait.
Scope
Five things, one document.
- Search demand.
- Where your category is growing, where it is flat, and which specific queries are rising. Decisions start here, not with a keyword tool's guess.
- Search visibility.
- Metadata, structured data, images, site structure, internal linking, page speed, and the setup basics most sites are missing.
- AI visibility.
- Whether assistants can find you, whether they describe you accurately, whether your brand name collides with something bigger, and whether you have accidentally blocked the crawlers that feed them.
- Conversion and offer.
- Pricing against your category, the trust signals you are missing, and whether the page a searcher lands on gives them a reason to act.
- Regulatory risk.
- For food, drink, supplement, skincare and health brands, the claims on your site that a TGA, FSANZ or ACCC problem tends to start with. Flagged for qualified review, never advised on. No agency raises it at all.
The process
Four steps. You do almost nothing.
Book the audit. Fifteen minutes on a call to confirm the site, the category and the price within the band. If the audit is not right for you, you hear that on the call.
The research runs. The demand pull, the crawl and the AI coverage panel. Your URL is all that is needed. Search Console access helps and is not required.
You get the report and the content pack within 7 business days of starting.
The walkthrough. Thirty minutes. You leave knowing what to do first, what can wait, and what to hand to a developer.
What it is not
Four things this is not.
- Not a retainer. The audit ends with a document and a call, not an invoice every month. If you want the list executed rather than handed over, that is quoted separately at the end.
- Not guaranteed rankings. Nobody can honestly promise those, and anyone who does is selling something else.
- Not a free audit generated by a tool. The crawler runs first, then a person reads your site, checks the demand data and runs the assistants by hand. The tool output is the starting point, not the finding.
- Not a strategy call that turns into a proposal. The price is on this page.
The price
$1,500to $2,500
The full audit, the demand map, the metadata rewrite, the AI coverage check, five publish-ready articles, and the walkthrough call.
The price within the band depends on site size and is confirmed on the booking call, before you commit. It does not move after that.
FAQ
FAQ.
How is this different from the free audit every agency offers?
Free audits are lead bait generated by a tool, and they cover the technical basics only. This one starts from demand data, measures whether AI assistants name you, includes conversion and regulatory flags, and ends with five finished articles. The technical checks are in there, they are just not the point.
What does anchored mean?
Google Trends only gives relative numbers, and they change depending on which terms you compare. Scoring every term against one fixed anchor term makes the numbers comparable across terms and across time. Without that, two trend pulls cannot be compared to each other, which is why most people stop at guessing.
Why is the price a range?
Site size. A 15-page service business and a 300-page store are different amounts of work in the crawl, the metadata rewrite and the reading. The price is confirmed on the booking call, before you commit, and it does not move after that.
Do I need to be technical?
No. The action list separates what you can do yourself from what needs a developer, with an honest time estimate for each. Each developer item is written so it can be handed over as it is.
What if my site is fine?
It will not be. But if there is not enough to justify the fee, you hear that on the booking call, before you pay, not after.
Do you do the fixes as well?
Not as part of the audit. Clients who want the list executed rather than handed over can take a monthly retainer, quoted at the end of the audit once the size of the job is known.
Who is this for?
Australian businesses first. It works best for local service businesses, clinics and professional services, and for B2B and product brands with a defined category. If your customers search for what you do, there is a demand map to draw.
What if I'm not in Sydney?
Does not matter. The audit is remote. Australian businesses only for now, because the demand data, the regulatory context and the market are specific.