/ Industries · Allied health and fitness
Help patients find your clinic.
Then help the enquiry become a booking.
Physiotherapy, dietetics, exercise physiology, remedial massage and fitness studios can be discovered through local searches, recommendations and questions about a service. Foundlab looks at the Maps profile, the website and the path from first contact to booking.
Where they look
Three places to check.
1. Maps and local results.
For a service and a suburb, local listings can be an early point of comparison. Google describes relevance, distance and prominence as the main local ranking factors. The search location and wording matter, so a position needs that context. Google explains local ranking.
2. The phone.
A call is an opportunity to book. In an illustrative example, a clinic answering 70% of enquiries and booking half of those converts 35% of the incoming calls. Logging what happens between enquiry and appointment helps identify where the work belongs.
3. Organic results and AI answers.
People also research services, prices and suitability before choosing a clinic. A strong Maps result does not tell you whether your pages appear for those questions, or how an assistant describes the practice. Each surface needs its own evidence.
The demand data
New South Wales search interest, anchored to “physio”.
In this snapshot, the index for “physio” is about twice that of “physiotherapy”. It is a reason to examine both terms when writing useful service content. Exercise physiology and dry needling show growth in this comparison; that alone does not establish local booking demand.
Source: the supplied Foundlab research snapshot dated 12 September 2026. Relative indices are not search volumes, patient counts or revenue forecasts. The bars use a square-root scale; exact indices and growth multiples are printed alongside them.
Your Google profile name should match your real-world business name. Use accurate service descriptions rather than adding search terms to the name. Google’s business representation guidelines.
What goes wrong
Three gaps worth investigating.
1. The profile is visible. The service page is hard to find.
Check Maps and web results separately. A strong profile can coexist with weak service-page visibility. We look for evidence in the page, search results and Search Console where access is available. An absent search result alone does not prove a page is unindexed.
2. The treatment menu speaks a different language.
A signature treatment or programme name may mean little to a new patient. We compare the language on the page with the terms people research, while keeping the clinical description accurate. The question is whether a patient can recognise the service and understand who it is for.
3. The enquiry goes quiet after the call.
A good conversation can still end without a booking link or an agreed next step. STRIVE’s case study describes this gap and a proposed follow-up system. The value depends on actual enquiry volume and completed bookings, so a baseline comes before a claim about recovery.
These are checks to investigate in your practice, not claims that every clinic has the same problems. The STRIVE example below identifies the work delivered and what remains open.
Advertising review
Claims need evidence and the right review.
Foundlab flags advertising claims and review use for qualified review. Your practitioner registration, service, advertising channel and control of the content affect which requirements apply. A Google review is not blanket permission to reuse a patient’s words in your own advertising.
Your qualified adviser approves clinical claims and the review-request approach before those elements go live. Foundlab does not provide legal or regulatory approval.
Read Ahpra’s advertising guidance for regulated health services.
How we help
The Local plan, built around the map and the phone.
From $299 a month including GST, no setup fee, with a six-month initial term. The scope combines your profile, an appropriate review-request process, missed-call text-back and service pages based on the services you actually provide.
For the full Local plan, the target is top three in the Maps pack on agreed queries by an agreed month. If that target is missed, the fee pauses until it is met. We record the queries, test locations, method and dates in the proposal. Phone-fix-only targets are agreed separately.
Multi-location or multi-partner practices may fit Firm. Where the website is the main obstacle, a build may come first. The call establishes the scope, including what your phone and booking systems support.
FAQ
Three questions clinics ask.
We are already first on the map. What else is there?
Check whether your website appears for the same service searches, and what happens after someone calls. A useful baseline separates calls received, calls answered and appointments booked. A leading Maps position does not establish that the enquiry becomes a booking.
Can you put testimonials on our site?
We do not publish clinical testimonials or repurpose patient reviews without a check against the rules that apply to your practice. Website use, third-party reviews and control of the content need to be considered separately. Your qualified adviser approves the approach before publication.
Do you need access to our booking system?
A public booking link is enough to scope a simple text-back flow. More advanced follow-up and stopping messages after a booking may require an integration and authorised access. We confirm what your system supports before promising the workflow.
Not sure where to start?
Book a fifteen minute call. If it is not the right thing, you hear that on the call, before you pay.