/ Services
What Foundlab does
Research, implementation and a record of what changed. Foundlab connects the pages people find with the enquiry and business systems that follow.
Services
SEO
Managed SEO ties category research to the pages and technical fixes your business needs. You receive implemented changes and a monthly record of work, search performance and next priorities.
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AI search
Foundlab checks how ChatGPT and Google AI answers describe your category, then works on the source pages and business details behind those answers. You receive dated questions, answers, cited sources and a prioritised action list.
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Local SEO
Business Profile details, reviews and useful service pages work together when customers choose a nearby business. You receive a profile and page action plan, the implemented fixes and agreed Maps measurements.
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Websites and Shopify builds
Foundlab builds a website or store around the information people need and the enquiry or purchase route they use. You receive the agreed pages, search setup, tested flows and code or theme handover.
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Website fault audits
Broken forms, booking faults, slow pages, missing tracking, indexing errors, duplicate pages and lost redirects can stop useful traffic becoming an enquiry. You receive a recorded fault list with evidence, priority and the work required to fix each issue.
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Growth strategy
Demand mapping by category and season helps choose which products or services to lead with. You receive a plan covering the next six months or year, with agreed targets and a record of the assumptions behind each priority.
Quoted per project after the audit or a 15-minute call.
Services
International growth
Foundlab researches demand by country and checks the market-entry work across search, AI answers and Shopify. You receive the demand evidence and an implementation plan covering regional pages, currencies, hreflang and store settings where they are in scope.
Quoted per project after the audit or a 15-minute call.
Services
Competitor and market research
The research records who ranks or gets cited for your buying searches, and the pages, prices and sources supporting those results. You receive a source-linked comparison and an action list for the gaps relevant to your business.
Quoted per project after the audit or a 15-minute call.
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Market trends analysis
Foundlab compares search demand over time to identify seasonal peaks and rising or falling questions in your category. You receive a dated demand record and recommendations for what to publish or stock before a peak.
Quoted per project after the audit or a 15-minute call.
In development
In development: Opportunity Engine
Foundlab is building a tool that turns the questions people search and ask AI about your category into a ranked action list for your own site. Clients get early access.
Services
Lead generation and funnels
Calculators, quizzes, useful downloads and focused landing pages give visitors a reason to enquire. You receive the agreed capture flow and follow-up sequence, using Klaviyo or Mailchimp where they fit the existing tools.
Quoted per project after the audit or a 15-minute call.
Services
Lead handling and CRM
Enquiries need a clear route from the first message to a useful reply. Foundlab works on routing, response handling, missed-call text-back, review requests and HubSpot pipelines, with a handover that shows who owns the next action.
Quoted per project after the audit or a 15-minute call.
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Integrations and automation
Foundlab connects the tools a business already uses, including HubSpot, booking platforms and clinical systems. Work can cover Shopify, Hike POS and MYOB stock sync, Acuity bookings or a custom connection, with the data flow and fault handling recorded for handover.
Quoted per project after the audit or a 15-minute call.
Services
Findability Audit
The Findability Audit brings together demand research, website faults, search and AI answer checks. You receive the evidence and a prioritised action list, with the scope and price published before you commit.
Quoted per project after the audit or a 15-minute call.
Published prices
Choose the scope before the work starts.
Start with a 15-minute call.
If it is not the right thing, you hear that on the call, before you pay.