/ Free tool
Your phone is the leak, not your ranking.
Most businesses chasing more traffic are already getting enough calls. Move the five sliders and see what the calls you have now are worth unanswered and unfollowed. No email required, nothing stored.
Leaking every month
$5,597
$67,158 a year
- Calls never answered
- $2,730
- Answered, never followed up
- $2,867
- Realistic to recover in 90 days
- $1,536 a month
This is an estimate built from the numbers you just entered, not a measurement of your business. The audit measures it.
What to do about it
The fix is cheaper than the leak.
A missed-call text-back that fires inside ten seconds, a booking link sent while the conversation is still warm, and a short follow-up ladder that stops the moment someone books. None of it is exotic and most businesses have the pieces already, unconnected.
At the default numbers on this page, the recoverable figure pays for a $1,500 to $2,500 audit inside a fortnight. That is the argument, and the calculator exists so you can check it against your own numbers rather than take our word for it.
The audit works out where the enquiries come from before it works out what happens to them: which terms in your category carry real demand, whether AI assistants name you when somebody asks the buying question, and what is broken between a search and a booking.
A worked example is on the STRIVE Performance Dietetics case study. Good rankings, good phone manner, and the enquiries still went quiet after the call.
How the numbers work
How the numbers work.
How is the missed call figure worked out?
Missed calls a week, multiplied by the close rate you entered, by your average job value, by 4.33 weeks in a month. A missed call is only counted at the rate you already close, never at full value, because some of those callers were never going to buy.
Why is the follow-up loss halved?
Because you had earned the right to close those callers and still might. Answered calls that never book are multiplied by your job value and then weighted at fifty percent, so the figure sits well under the theoretical maximum.
Where does the recoverable number come from?
Thirty percent of the missed call loss and twenty five percent of the follow-up loss. Both sit under what a ten second missed-call text-back and a simple follow-up ladder usually return, which is the point. The number is meant to be beatable.
Do you store what I enter?
No. The whole calculation runs in your browser, nothing is sent anywhere, and there is no email gate. The number is more useful to you than your address is to us.
Is this a measurement?
No. It is an estimate built from numbers you supplied, and it is only as good as your guess at them. The Findability Audit measures the real figure, including where the enquiries are coming from in the first place.
Not sure the audit is right for you?
Book a fifteen minute call. If it is not the right thing, you hear that on the call, before you pay.