/ Free tool
Measure the cost of missed calls.
Most businesses chasing more traffic are already getting enough calls. Move the five sliders and see what the calls you have now are worth unanswered and unfollowed. No email required, nothing stored.
Leaking every month
$5,597
$67,158 a year
- Calls never answered
- $2,730
- Answered, never followed up
- $2,867
- Realistic to recover in 90 days
- $1,536 a month
This estimate uses the numbers you just entered. An audit checks the actual figures for your business.
What to do about it
Give the enquiry a clear next step.
A missed-call text-back that fires inside ten seconds, a booking link sent while the conversation is still warm, and a short follow-up ladder that stops the moment someone books. None of it is exotic and most businesses have the pieces already, unconnected.
The full Local plan starts at $299 a month including GST, with a six-month initial term. Phone fix only starts at $199 a month. Compare the fee with your actual margin and recovered bookings. The calculator illustrates a possible outcome using your inputs.
The Local plan connects the profile, service pages and enquiry follow-up. We agree the scope and a measurable target before work starts, including what your phone and booking systems support.
A worked example is on the STRIVE Performance Dietetics case study. Good rankings, good phone manner, and the enquiries still went quiet after the call.
Need more enquiries before you fix the follow-up? The Organic Traffic Calculator shows what ranking higher on Google is worth with your own numbers.
How the numbers work
How the numbers work.
How is the missed call figure worked out?
Missed calls a week, multiplied by the close rate you entered, by your average job value, by 52/12 weeks in a month (about 4.33). A missed call is counted at the close rate you supplied because some callers would not have bought.
Why is the follow-up loss halved?
Because you had earned the right to close those callers and still might. Answered calls that never book are multiplied by your job value and then weighted at fifty percent, so the figure sits well under the theoretical maximum.
Where does the recoverable number come from?
Thirty percent of the estimated missed-call loss and twenty five percent of the estimated follow-up loss. These assumptions model a possible outcome. Actual recovery rates and results for your business may differ. Actual results require a baseline and recorded bookings.
Do you store what I enter?
No. The whole calculation runs in your browser, nothing is sent anywhere, and there is no email gate. The number is more useful to you than your address is to us.
Is this a measurement?
No. It is an estimate built from the inputs and assumptions shown. To measure your own business, record enquiries, answered calls and completed bookings over an agreed period. A review can investigate these records when they are available.
Not sure where to start?
Book a fifteen minute call. If it is not the right thing, you hear that on the call, before you pay.