Foundlab.

/ Shopify SEO

Shopify SEO

Foundlab works inside your Shopify store to make the category, collections and products easier to find and understand. The scope connects search pages with the product and purchase flow.

By Dan d'Auvergne

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Platforms we work on

Shopify SEO

Fix the store structure people and crawlers use.

Collection pages should lead shoppers to the relevant products through ordinary links. Foundlab checks navigation, collection copy, product details, duplicate URLs and canonical signals before deciding which changes matter.

Shopify SEO

Keep schema and visible product facts together.

Structured data is checked against the page a shopper can see. Theme changes are assessed alongside loading behaviour, existing tracking and the purchase flow. Useful content and accurate facts come before adding more markup.

Shopify SEO

Connect the store with category and AI buying questions.

The demand map identifies which collections or products should answer a search. Dated AI answer checks record how the store and its category are described, with the cited sources named.

Shopify SEO

Clients on Shopify.

Foundlab has worked on Shopify for STRIVE, AFTRR, Movewell and Nexus. The published case studies explain the scope and evidence for the work they describe.

Plans and prices

The scope comes before the work.

brand
$1,500 a month
firm
$2,500 a month
Shopify build or rebuild
From $6,500

AUD, including GST. Plans start with six months, then continue month to month. No setup fee. Build scope and fixed price are agreed before work starts.

Compare SEO plans, minimum commitments and targets. Website build prices

Source: Foundlab prices and terms, 29 October 2026.

Related work

See the work and choose the scope.

FAQ

What to know before you start

Can you work in the existing theme?

Yes. The first step is to inspect the current theme and app behaviour. A rebuild is a separate decision with its own agreed price.

Will product URLs change?

Useful existing URLs are retained where possible. Necessary changes are mapped with redirects and checked after release.

Does AI search replace collection SEO?

No. Clear collection and product pages support conventional search and give AI systems accurate source material. The work is measured through the agreed search and answer checks.

Start with a 15-minute call.

If it is not the right thing, you hear that on the call, before you pay.

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