Find where your customers are searching, and what helps them choose you. In Google, in Maps and in AI.
Foundlab finds the gap, fixes it and keeps working on it. Start with an audit when we need the evidence, or a managed plan with a price on the page when you already know what is broken.
Phone fix from $199/month · Full Local plan from $299/month · Audit $1,500 to $2,500 · Includes GST · Sydney, remote across Australia
Why Foundlab
Three commitments behind the work.
Decisions come from demand data, not opinion.
We compare relative search interest and five-year trends in your category, then use available search and business data to help choose the work. Trends indices are not absolute search volumes.
AI answer coverage is measured, not assumed.
Your category's buying questions go through ChatGPT, Perplexity and Google AI Overviews. You get a record of whether you are named, who is named instead, and which sources those answers cite.
Prices on the page.
Plans and the audit have published prices before the call. The audit usually comes first when we need the evidence. Start a plan or build within 60 days of the walkthrough and its fee is credited in full. If the work is already clear, we can skip the audit.
The demand data
Where Australian search demand is moving.
The category is growing. “local seo” up 6.8 times in five years is the strongest niche signal. The AI terms barely register in volume, and did not exist eighteen months ago.
This is the analysis every audit opens with, run on your category instead of ours. It is the reason Foundlab leads with demand and treats AI visibility as the differentiator rather than the headline.
The audit
Start with the evidence.
Findability Audit
$1,500 to $2,500. Delivered in 7 business days.
A demand map of your category, a technical and on-page check you can hand to a developer, a measured record of whether AI assistants name you, a ranked action list, and five articles ready to publish.
The price within the band depends on site size and is confirmed before you commit. Start a plan or build within 60 days of the walkthrough and the audit fee is credited in full. Unused credit carries forward until used.
- Demand map.
- Technical and on-page findability check.
- AI answer coverage check.
- Prioritised action list.
- Five articles, ready to publish.
- A 30-minute walkthrough call.
Who you're dealing with
One person, and a research pipeline.
Foundlab is run by Dan d'Auvergne, a Sydney-based website and software builder. He runs the research, reviews the evidence and turns the findings into practical changes for Australian businesses.
The audit runs on tooling built for it: a Google Trends pipeline that scores every term against a shared anchor so results compare across pulls, a crawler that pulls apart your site's metadata, images and structured data, and a protocol for testing whether AI assistants can find and accurately describe your business. Each finding is reviewed before it becomes a recommendation.
Proof
Recent work.
Audit + Local plan scope
STRIVE Performance Dietetics
A Sydney sports nutrition clinic that ranked well and still lost the enquiry after the phone call.
Findability AuditMy own site
Skin After Weight Loss
My own editorial site, put through the same audit I sell, including the finding where my crawler was wrong.
Findability Audit
AFTRR
An Australian hydration brand that was invisible in both Google and AI assistants.
Useful reading
Start with a better question.
- SEO services in Australia: what should you pay for now?
Choosing between an SEO agency, AI visibility service and ecommerce specialist? Start with the work your business needs and the evidence you should expect.
- Is social media enough? Where SEO and AI search fit in your marketing
A practical look at how customers notice, check and choose a business, with a visual guide to where each channel helps.
- What does an SEO and AI visibility audit actually include?
The evidence, scope and next steps a useful report should contain. Open a sample finding from Foundlab’s own website.
Guides and tools
By industry, and free to use.
Industry guides
Free tools
- AI Crawler and Schema Checker
Check which search and AI crawlers can read a page, whether it can be indexed and what structured data it carries.
- Organic Traffic Calculator
See what ranking higher on Google is worth with your own numbers: customers, gross profit and payback.
- Call Loss Calculator
Estimate what unanswered calls and unfollowed enquiries cost each month, from your own numbers.
- Findability Checklist
Work through the checks yourself and see where the gaps are before paying anyone.
FAQ
Three straight answers.
Is this SEO?
It includes it. Findability covers classic search and the AI assistants people now ask before they search. The technical SEO work is in every audit. It is not the reason to buy one.
How much, and how long?
Full Local plans start at $299 a month, Brand at $999, and Firm at $9,500 setup plus $1,500 a month. Local and Brand begin with six months; Firm with twelve. Builds start at $2,500 once. The audit is $1,500 to $2,500 and takes seven business days from the agreed start. All prices include GST.
Who is behind this?
Dan, Foundlab’s Sydney-based founder. He builds websites and software, runs the research and reviews the audit findings.
Not sure where to start?
Book a fifteen minute call. If it is not the right thing, you hear that on the call, before you pay.