Client since September 2026
Khirzad
Khirzad Femme and Khirzad Man, evening and resort wear designed by Nilofar (Nilo) Khirzad. Shop online or visit the boutiques on King Street in Perth and Cascade Street in Paddington, Sydney.
Work.
A short list, honestly presented. I am early in this and would rather show you a few real engagements than twelve logos.
Case studies
Audit + Local plan scope
STRIVE Performance Dietetics
A Sydney sports nutrition clinic that ranked well and still lost the enquiry after the phone call.
Findability AuditMy own site
Skin After Weight Loss
My own editorial site, put through the same audit I sell, including the finding where my crawler was wrong.
Findability Audit
AFTRR
An Australian hydration brand that was invisible in both Google and AI assistants.
Build
MOVEWELL Training
A 60-day challenge companion app for a Bondi coaching business, plus what the audit crawler found on their site.
Current clients
Brands I work with now. Case studies follow once there are measured results to report.
Client since September 2026
Nexus Holistic Health
An Australian telehealth clinic. Consultations with registered medical practitioners for hormone health, weight management, recovery and fertility, guided by your own pathology results.
I also build and run a few sites of my own. See the lab.
How to read these
Three things, recorded separately.
What I found.
Observations from the site, the search results and the AI answers, each checked on a stated date. An observation is not a result.
What I delivered.
The work handed over or shipped. A fix being live is its own step, confirmed on the live site rather than assumed from the handover.
What happened.
Business results, reported only once they are measured. Where the numbers are not in yet, the case study says so instead of estimating.
Client quotes appear only in wording the client has approved. Skin After Weight Loss is my own site and is labelled that way wherever it appears.
Not sure where to start?
Book a fifteen minute call. If it is not the right thing, you hear that on the call, before you pay.