Foundlab.

/ Pricing

Prices on the page.
Before the call.

By Dan d'Auvergne

Four ways to work with Foundlab, each with a starting price and a written target. If we have not met, the audit usually comes first and its fee is credited when you continue. If you already know what is broken, we can skip it.

Book a 15-minute callHow the plans are chosen

Six months, then month to month. No setup fee. AUD, including GST.

/ The plans

SEO and AI search plans.

All prices are in AUD and include GST. Scope and the total commitment are agreed before work starts.

Local

One-location clinics, studios and hospitality that win or lose in the Maps pack.

$599a month, including GST

Six months, then month to month. No setup fee.

Each month

  • Google Business Profile improvements and review requests.
  • Service pages matched to what your suburb searches.
  • A monthly readout of Maps visibility, calls, reviews and completed work.

Target and remedy

Top three in the Maps pack on named queries by an agreed month. If the agreed target is missed, the plan fee pauses until it is met. Queries, test locations, measurement and timing are written into the proposal.

$3,594 minimum over 6 months.

Discuss Local

Brand

One site with a national category: SEO plus AI search coverage.

$1,500a month, including GST

Six months, then month to month. No setup fee.

Each month

  • Category demand research and technical SEO fixes.
  • Collection, product or service pages improved around buying searches.
  • Monthly AI answer checks, source outreach and content work.

Target and remedy

Named in AI answers for an agreed share of category buying questions by month four. Miss the target and months five and six are free. The question set, platforms and test method are agreed in the proposal.

$9,000 minimum over 6 months.

Discuss Brand

Firm

Multi-location firms and clinics, multi-store Shopify and national brands.

$2,500a month, including GST

Six months, then month to month. No setup fee.

Each month

  • Brand scope adapted to your locations, stores or services.
  • Page and profile work across the agreed sites and locations.
  • A monthly record of completed work and progress against the agreed target.

Target and remedy

Written per engagement.

$15,000 minimum over 6 months.

Discuss Firm

All prices are in AUD and include GST. Monthly plan fees start when the first agreed fix goes live and are invoiced in advance. Build payment stages are agreed separately. Scope and any provider charges are confirmed in writing before commitment.

Websites

Websites

Launch page

One page, with the offer, copy and enquiry route agreed before work starts.

$990

Business website

Up to 8 pages, SEO setup, schema, Google Business Profile and AI search setup.

From $3,500

Shopify build or rebuild

Store structure, theme implementation, product and collection templates, with the migration scope agreed before work starts.

From $6,500

Care plan

Optional ongoing maintenance. Updates, fault checks and the agreed level of support are recorded in the proposal.

$249 a month
AUD, including GST
One-off builds have a fixed price agreed before work starts. Website prices and scope

The audit

Findability Audit.
$1,500 to $2,500.
Seven business days.

The Findability Audit puts the evidence and the next actions in one report.

Which plan

Pick by where your customers choose you.

The Maps pack and the phone
A service plus a suburb, then a call and a booking.
Local
Organic results and AI answers
Buying questions and category comparisons.
Brand
Referrals, the website and the partners
A partner or practitioner name checked before the first meeting.
Firm
The website is the obstacle
Slow pages, an unclear offer or no easy way to book on a phone.
Builds

Not sure which fits? Read the guide for your industry: allied health, supplements, skin clinics, telehealth, trades or hair salons.

The audit helps establish which work matters. If the answer is clear on a 15-minute call, we can agree the scope there.

Break-even

What one recovered booking is worth.

At $599 a month, the Local plan needs $599 in additional monthly contribution to cover its fee. If a recovered booking contributes $150 after delivery costs, four extra bookings cover $600. Your margins and provider costs determine your actual break-even.

This calculation illustrates a possible outcome. The Call Loss Calculator estimates revenue using your inputs; it does not measure profit or guarantee recovered bookings.

Run your numbers in the Call Loss Calculator

What to expect

Clear fees, terms and ownership.

No retainer by stealth. A managed plan is a separate decision, with its price and scope agreed before you commit.

Targets with a written remedy. Foundlab cannot control rankings or AI answers. The proposal defines the target, how it is measured and the fee pause, free months or other remedy that applies.

You keep the work. Local, Brand and Firm begin with six months. After the initial term, plans continue month to month. Your website, profile, content and accounts remain yours.

FAQ

Straight answers.

Why is the audit not free?

It is paid research: evidence, a prioritised action list, articles and a walkthrough. You can hand the work to another developer. Its fee is credited in full when you continue within the published credit window.

Can I skip the audit?

Yes. If the work is clear from a call, we can start with an agreed plan or build. The audit helps when evidence is needed to choose the work.

What if the target is missed?

Local: the fee pauses until the agreed target is met. Brand: months five and six are free if the month-four target is missed. Firm: the target and remedy are written per engagement. Scope and measurement are recorded in the proposal.

How long am I committing for?

Local, Brand and Firm begin with six months, then continue month to month. Websites are one-off builds with the price agreed before work starts. Notice, provider charges and scope are recorded before you sign.

Who does the work?

Dan does the work, supported by Foundlab's research pipeline.

Start with a 15-minute call.

If it is not the right thing, you hear that on the call, before you pay.

Book a call