Foundlab.

/ Pricing

Prices on the page.
Before the call.

Four ways to work with Foundlab, each with a starting price and a written target. If we have not met, the audit usually comes first and its fee is credited when you continue. If you already know what is broken, we can skip it.

Book a 15-minute callHow the plans are chosen

Full Local plan from $299 a month · Audit $1,500 to $2,500 · Local and Brand: 6 months · Firm: 12 months · Sydney, remote across Australia

/ The plans

Four ways to get the work done.

All prices are in AUD and include GST. Scope and the total commitment are agreed before work starts.

Local

One-location clinics, studios, trades and hospitality that win or lose in the Maps pack and on the phone.

From $299 a month

Phone fix only: $199 a month. No setup fee. Six months, then month to month.

  • Google Business Profile rebuilt: category, services, photos and available profile features.
  • Review requests after completed jobs, with a direct review link and an approach appropriate to your industry.
  • Missed-call text-back configured for a ten-second response, with replies forwarded to your mobile. Delivery depends on the phone provider.
  • Service pages written to the terms your suburb searches, or a static rebuild where agreed in scope.
  • A one-page monthly readout: Maps position, calls, reviews and what changed.

The target

Full Local plan: top three in the Maps pack on named queries by an agreed month. If the agreed target is missed, the plan fee pauses until it is met. Queries, test locations, measurement and timing are written into the proposal. Phone-fix-only targets are agreed separately.

Start here if: You get enquiries already and lose too many of them.

Full Local plan: minimum $1,794 over six months. Phone fix only: $1,194 over six months.

Discuss Local

Brand

National D2C and wholesale brands, online clinics and multi-outlet retailers whose customers search the category as well as the brand.

From $999 a month

No setup fee. Six months, then month to month.

  • A demand map of your category, anchored and refreshed quarterly.
  • Catalogue, collection and product page fixes, implemented in your theme. Service businesses receive the equivalent service-page scope.
  • AI answer coverage: buying questions tested monthly, dated, with sources named.
  • Outreach to relevant listicles and sources those answers cite. Editorial inclusion is not guaranteed.
  • Two to four pieces a month, reviewed and attributed to an approved person at your business.

The target

Named in AI answers for an agreed share of category buying questions by month four. Miss the target and months five and six are free. The question set, platforms and test method are agreed in the proposal.

Start here if: People find you by name, but category searches lead them elsewhere.

Minimum $5,994 over six months, before any performance fee relief.

Discuss Brand

Firm

Multi-partner professional services and multi-location clinics with more than one name to make findable.

$9,500 setup + $1,500 a month

Twelve months, then month to month.

  • Everything in Brand, adapted to the firm and its locations.
  • A static rebuild in a stack you own, retaining existing URLs where appropriate, with no CMS lock-in.
  • Partner and practitioner profiles with accurate, verified credentials.
  • Advertising claims screened for issues to raise with your qualified adviser. Legal or regulatory approval remains with that adviser.
  • A quarterly readout to the partners, in person or on a call.

The target

Written per engagement and agreed, including any fee relief, before the setup invoice.

Start here if: The firm is bigger than its website.

Minimum $27,500 including setup and twelve monthly payments.

Discuss Firm

Builds

Anyone whose site is the thing in the way.

From $2,500, once

Optional care plan from $249 a month, scoped separately.

  • A static site in a modern stack, hosted on your own account. You own the code.
  • Existing URLs retained where appropriate, with redirects for pages that move. Rankings cannot be guaranteed through a rebuild.
  • A booking or quote form connected to the tool you already use.
  • Appropriate business schema and a site designed to work well on a phone, without a page builder.
  • A short recorded walkthrough of how to edit it.

The target

Live within six weeks of final content and required access being supplied, or the build balance is waived. The agreed scope and start date are recorded in the proposal.

Start here if: You need a rebuild with clear ownership and separately priced ongoing care.

Fixed build price and payment stages agreed before work starts.

Discuss Builds

All prices are in AUD and include GST. Monthly plan fees start when the first agreed fix goes live and are invoiced in advance. Firm setup and build payment stages are agreed separately. Scope and any provider charges are confirmed in writing before commitment.

The audit

Findability Audit.
$1,500 to $2,500.
Seven business days.

The evidence your plan is built on: a demand map, technical check, AI answer record, prioritised actions and five articles. The price depends on site size and is confirmed before you commit.

Credited in full.

Start a plan or a build within 60 days of the walkthrough and the audit fee is credited in full against your invoices, starting with month one or the build invoice. Any unused credit carries forward until used.

See what the audit includes

Which plan

Pick by where your customers choose you.

The Maps pack and the phone
A service plus a suburb, then a call and a booking.
Local
Organic results and AI answers
Buying questions and category comparisons.
Brand
Referrals, the website and the partners
A partner or practitioner name checked before the first meeting.
Firm
The website is the obstacle
Slow pages, an unclear offer or no easy way to book on a phone.
Builds

The audit helps establish which work matters. If the answer is clear on a 15-minute call, we can agree the scope there.

Break-even

What one recovered booking is worth.

At $299 a month, the full Local plan needs $299 in additional monthly contribution to cover its fee. If a recovered booking contributes $150 after delivery costs, two extra bookings cover $300. Your margins and provider costs determine your actual break-even.

This is an illustrative calculation, not a forecast. The Call Loss Calculator estimates revenue using your inputs; it does not measure profit or guarantee recovered bookings.

Run your numbers in the Call Loss Calculator

What to expect

Clear fees, terms and ownership.

No retainer by stealth. A managed plan is a separate decision, with its price and scope agreed before you commit.

Targets with a written remedy. Foundlab cannot control rankings or AI answers. The proposal defines the target, how it is measured and the fee pause, free months or other remedy that applies.

You keep the work. Local and Brand begin with six months; Firm begins with twelve. After the initial term, plans continue month to month. Your website, profile, content and accounts remain yours.

FAQ

Straight answers.

Why is the audit not free?

It is a paid research deliverable: evidence, a prioritised action list, five articles and a walkthrough. You can hand it to another developer. Its fee is credited in full if you start a plan or build within 60 days of the walkthrough.

Can I skip the audit?

Yes. If we have met, or the work is clear from a call, we can start with an agreed plan or build. The audit is there when the evidence is needed to choose the work.

Do you work outside Sydney?

Yes. Foundlab works remotely across Australia. For local search, the queries and customer locations used for measurement are agreed before work begins.

What if the target is missed?

Full Local plan: the fee pauses until the agreed target is met. Brand: months five and six are free if the month-four target is missed. Firm: the target and remedy are agreed per engagement. Builds: if the agreed six-week delivery target is missed, the build balance is waived. Phone-fix-only targets are agreed separately.

How long am I committing for?

Local and Brand have a six-month initial term. Firm has a twelve-month initial term. They then continue month to month. Builds are a one-off project. Notice, scope, provider charges and the measurement method are recorded before you sign.

Who does the work?

Dan, supported by Foundlab's research pipeline. No account manager and no handover.

Not sure where to start?

Book a fifteen minute call. If it is not the right thing, you hear that on the call, before you pay.

Book a call