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Where your customers
choose you.

Start with the places people look, the questions they ask and what helps them take the next step.

Industry guides

Allied health and fitness studios

How clinics and studios are found through Maps, search and AI answers, and what happens to the enquiry afterwards.

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Search interestphysio = 1.00
physio
1.000
1.3x
physiotherapy
0.461
1.2x
chiropractor
0.234
0.8x
Top three of 10 terms. Fastest growing over five years: exercise physiology at 1.6x. New South Wales, research pull of 12 September 2026.

Supplements and wellness brands

How brands get found for category searches through organic results, AI answers and product pages.

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Search interestcreatine = 1.00
magnesium
1.855
2.0x
collagen
1.209
2.5x
creatine
1.000
3.4x
Top three of 12 terms. Fastest growing over five years: liquid iv at 18.9x. Australia, research pull of 12 September 2026.

Skin and cosmetic clinics

The right Maps category, compliant treatment pages and a booking one tap from Google.

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Search interestplastic surgeon = 1.00
skin clinic
6.030
1.0x
laser clinic
5.118
0.7x
facelift
1.243
2.3x
Top three of 12 terms. Fastest growing over five years: blepharoplasty at 2.7x. New South Wales, research pull of 13 September 2026.

Telehealth and online clinics

No suburb, no map. Chosen in organic results and AI answers, judged on who is behind the site.

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Search interesttelehealth = 1.00
peptides
1.041
10.6x
telehealth
1.000
1.3x
nad+
0.669
2.0x
Top three of 12 terms. Fastest growing over five years: peptides at 10.6x. Australia, research pull of 13 September 2026.

Trades and home services

Found on the map, lost on the phone. What the pack rewards and what the calculator shows.

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Search interesthouse cleaning = 1.00
cleaning services
2.330
1.3x
carpet cleaning
2.289
0.9x
window cleaning
1.012
1.7x
Top three of 12 terms. Fastest growing over five years: office cleaning at 4.3x. New South Wales, research pull of 13 September 2026.

Hair salons and haircare brands

People search for specific salon services. The Maps pack, published prices and the AI answer.

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Search interesthair salon = 1.00
barber
2.381
1.1x
hairdresser
1.243
0.65x
hair salon
1.000
0.95x
Top three of 12 terms. Fastest growing over five years: hair gloss at 6.8x. Australia, research pull of 29 September 2026.

What each guide covers

Four things, for one industry at a time.

  1. Where customers look.

    The places a customer in that industry checks before they get in touch: the map, a search result, an AI answer, and the booking page at the end of it.

  2. The demand data.

    Google Trends interest for the industry's search terms, each scored against one anchor term so the figures compare. These figures show relative interest. Search counts are recorded separately.

  3. What goes wrong.

    The gaps that tend to cost the enquiry in that industry, whether before the customer finds you or after they call.

  4. The rules that apply.

    Where advertising or claims are regulated, which kinds of claim need evidence, listed with the rule and the date it was checked. This is not legal advice.

A guide is published only once there is demand data for that industry to base it on. For an industry not listed here, the Findability Audit runs the same analysis on your category.

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